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BigCommerce's Offensive Playbook: B2B Features for IT Leaders
Just as an NFL team meticulously designs offensive playbooks to conquer the defense, IT leaders need a strategic approach to tackle prevalent issues in the B2B eCommerce landscape. BigCommerce's features offer such a playbook, providing innovative solutions tailored to address the unique challenges faced by IT leaders in the B2B domain.
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According to Gartner® Press Release, a new survey by Gartner, Inc. found that “fifty-six percent of organizations said they had a high degree of purchase regret over their largest tech-related purchase in the last two years.”i To avoid regret, IT should start by asking these questions of their boss to create a solid foundation for success.
7 Reasons Why IT Departments Fail to Deliver Value with Digital Commerce
Mid-market suppliers’ initial steps into digital commerce often fail to deliver value. It isn’t for a lack of technical skill. These are IT teams that have built impressive systems that are supporting the backbone of their business. Digital commerce in today’s market requires a different approach than IT initiatives in the past.