In addition to tracking KPIs for evaluating your website, you should also be using your statistics to decide on what future content to develop.
There are several metrics you should pay attention to with regards to your ecommerce site. For more information see a recent post on ecommerce KPIs.
In addition to tracking KPIs for evaluating your website, you should also be using your statistics to decide on what future content to develop.
Here are some places to look:
What keywords bring in the most visitors? This information will give you an indication of content your visitors are seeking to find on your website. As you look at these keywords, consider what helpful information you could provide to assist them in making a purchase.
Does your site have an internal site search? If so, can you see what visitors are searching on? Keywords used in internal site searches are a great source for ideas for content on your website that will help your visitors find what they are looking for.
What pages are your exit pages? This tells you what pages visitors are on before they leave your site. You may want to provide additional information that could help keep that visitor on your site or provide them with the reassurance they need to make a purchase. Do visitors typically leave at a certain point in your checkout process? What information could you provide to deal with the concern they may be having as a part of their checkout process?
There is much that can be learned through your website statistics.
Brilliance Business Solutions, now offers website analysis packages to assist businesses in understanding what they can learn from their statistics. We put together a written report and provide you with recommendations on how to improve your website sales. If you would be interested in more information, please contact us.
The lessons that guide Brilliance Business Solutions’ success began on a launching pad, when company founder Lori McDonald served as part of the team that put NASA’s Space Shuttle missions into orbit. McDonald leads Brilliance Business Solutions with over 20 years of computer engineering and software development experience.
While performing the technical task of managing the Shuttle’s in-flight data recorders at Mission Control in Houston, Lori also gained an invaluable personal insight from the dedicated NASA professionals working around her. It’s only natural that when McDonald transitioned from space science to web development and from Houston Texas to Milwaukee Wisconsin, a focus on creativity and reliability continued as a common thread. “Everybody loves an impressive, exciting web site,” she said, “but unless it achieves its practical business goals it’s like a rocket that never gets off the ground.”
Lori graduated from Purdue University with a Bachelor’s degree in Computer-Electrical Engineering. She is a Microsoft Certified Professional. Her status as a recognized industry expert has resulted in regular speaking engagements at business conferences. Lori has been working with ACTION Business Coaching since December 2007 as she believes that improving herself, her leadership and her focus are critical for the ongoing success of Brilliance Business Solutions.
When Lori is not at work, she enjoys her family. She is married to David and has two boys. She enjoys living out her faith through service at her church, Transformation City Church, and in her community. She has a passion for making a difference in the lives of those in need and has worked with Milwaukee foster care as well as work on over 10 mission trips focused on home repair projects throughout the United States. Lori believes that those who lead best serve others first and she hopes this servant-based leadership is evident to every client of Brilliance Business Solutions.
Likes:
The Muppets, singing harmony, musical theater, Star Trek, The West Wing
Lori graduated from Purdue University with a Bachelor’s degree in Computer-Electrical Engineering and leads Brilliance Business Solutions with over 20 years of computer engineering and software development experience. She is an Episerver EMVP, a Microsoft Certified Professional and a regular contributor on Practical eCommerce. Her status as a recognized industry expert has resulted in regular speaking engagements at business conferences.
Sam Kitzrow, a talented developer earned his B2B Commerce Cloud developer certification. Episerver certification exams are challenging and test a combination of skills-based on-platform experience, theoretical knowledge, design guidelines and aspects of recent software releases.
To help you learn more about the Optimizely platform, here are our top twelve Optimizely digital commerce resources, a.k.a. the Brilliance Optimizely Digital Commerce Toolbox.
Sam Kitzrow, a talented developer earned his B2B Commerce Cloud developer certification. Episerver certification exams are challenging and test a combination of skills-based on-platform experience, theoretical knowledge, design guidelines and aspects of recent software releases.
To help you learn more about the Optimizely platform, here are our top twelve Optimizely digital commerce resources, a.k.a. the Brilliance Optimizely Digital Commerce Toolbox.
