eCommerce Content Tip #1: Discover the Keywords People Use to Search for Your Product

What does your target market search on when they are looking for your product? Do you know?

What does your target market search on when they are looking for your product?  Do you know?

You can start to see what people are searching on by going to

The real value is in taking that information and diving deeper.  What you really need to know is how many other websites are competing for those keywords.

What if you knew a search phrase people were searching on related to your product and you knew that other websites were NOT providing any content related to that search.  That would make a golden opportunity for your business – as you could create valuable content for people searching for your product – and lead them right to your online store.

Your search engine marketing consultant can use keyword databases to analyze this information for you, and to give you recommendations on what keywords you should be developing content for.  In addition to being a great way to gain more traffic for your site – this gives you ideas for new content to offer.  In some cases it may even give you ideas for new products or services to offer! 

Lori McDonald

President & CEO


Lori McDonald 

Lori graduated from Purdue University with a Bachelor’s degree in Computer-Electrical Engineering and leads Brilliance Business Solutions with over 20 years of computer engineering and software development experience.  She is an Episerver EMVP, a Microsoft Certified Professional and a regular contributor on Practical eCommerce. Her status as a recognized industry expert has resulted in regular speaking engagements at business conferences.

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