The real value is in taking that information and diving deeper. What you really need to know is how many other websites are competing for those keywords.
What if you knew a search phrase people were searching on related to your product and you knew that other websites were NOT providing any content related to that search. That would make a golden opportunity for your business – as you could create valuable content for people searching for your product – and lead them right to your online store.
Your search engine marketing consultant can use keyword databases to analyze this information for you, and to give you recommendations on what keywords you should be developing content for. In addition to being a great way to gain more traffic for your site – this gives you ideas for new content to offer. In some cases it may even give you ideas for new products or services to offer!
The lessons that guide Brilliance Business Solutions’ success began on a launching pad, when company founder Lori McDonald served as part of the team that put NASA’s Space Shuttle missions into orbit. McDonald leads Brilliance Business Solutions with over 20 years of computer engineering and software development experience.
While performing the technical task of managing the Shuttle’s in-flight data recorders at Mission Control in Houston, Lori also gained an invaluable personal insight from the dedicated NASA professionals working around her. It’s only natural that when McDonald transitioned from space science to web development and from Houston Texas to Milwaukee Wisconsin, a focus on creativity and reliability continued as a common thread. “Everybody loves an impressive, exciting web site,” she said, “but unless it achieves its practical business goals it’s like a rocket that never gets off the ground.”
Lori graduated from Purdue University with a Bachelor’s degree in Computer-Electrical Engineering. She is a Microsoft Certified Professional. Her status as a recognized industry expert has resulted in regular speaking engagements at business conferences. Lori has been working with ACTION Business Coaching since December 2007 as she believes that improving herself, her leadership and her focus are critical for the ongoing success of Brilliance Business Solutions.
When Lori is not at work, she enjoys her family. She is married to David and has two boys. She enjoys living out her faith through service at her church, Transformation City Church, and in her community. She has a passion for making a difference in the lives of those in need and has worked with Milwaukee foster care as well as work on over 10 mission trips focused on home repair projects throughout the United States. Lori believes that those who lead best serve others first and she hopes this servant-based leadership is evident to every client of Brilliance Business Solutions.
Likes:
The Muppets, singing harmony, musical theater, Star Trek, The West Wing
Lori graduated from Purdue University with a Bachelor’s degree in Computer-Electrical Engineering and leads Brilliance Business Solutions with over 20 years of computer engineering and software development experience. She is an Episerver EMVP, a Microsoft Certified Professional and a regular contributor on Practical eCommerce. Her status as a recognized industry expert has resulted in regular speaking engagements at business conferences.
Sam Kitzrow, a talented developer earned his B2B Commerce Cloud developer certification. Episerver certification exams are challenging and test a combination of skills-based on-platform experience, theoretical knowledge, design guidelines and aspects of recent software releases.
To help you learn more about the Optimizely platform, here are our top twelve Optimizely digital commerce resources, a.k.a. the Brilliance Optimizely Digital Commerce Toolbox.
Sam Kitzrow, a talented developer earned his B2B Commerce Cloud developer certification. Episerver certification exams are challenging and test a combination of skills-based on-platform experience, theoretical knowledge, design guidelines and aspects of recent software releases.
To help you learn more about the Optimizely platform, here are our top twelve Optimizely digital commerce resources, a.k.a. the Brilliance Optimizely Digital Commerce Toolbox.
