Drive Sales Through Personalized Content with Episerver Commerce

By Lori McDonald

According to Forrester Research, 70% of marketing executives believe personalization to be of strategic importance to their business. Why? Because they believed that personalization would lead to increased website traffic, more conversions, and additional revenue. In the same study, many respondents shared challenges to deliver relevant content based on real-time customer interaction. 

This is one of the reasons that we love Episerver Commerce. Episerver pairs a powerful commerce architecture with rich content management features including a robust personalization engine. Episerver Commerce enables marketers to quickly create rules that dynamically personalize content in real-time through visitor groups. 

What is a Visitor Group?

A visitor group is a set of site users that are selected based on rules that site administrators set up within Episerver’s web-based admin controls. You can base Visitor Groups on one or more properties. 

You can define your own properties to use to select a user, or you can select from defined properties such as:

  • If a specific product is in their cart or wish list
  • If a product from a specific category is in their cart or wish list
  • The geographic region of the customer (ZIP code, state, or country)
  • How many times the customer has ordered in the last X days
  • If they have spent more than X in the last Y days
  • How many times the user has visited your site
  • If they have visited a specific page
  • If they have visited a specific category
  • The Company or Job Title from the users' profile
  • What URL they came from
  • What landing page they started on

Here is an example visitor group, we defined to target visitors who have a product from the Replacement Parts category in their shopping cart or wish list.

Personalizing Content

Marketers can quickly setup unique content to display to users in real-time, using content blocks and personalization by visitor groups.

Marketers can drag-and-drop content blocks or images and define which visitor groups will see the selected content.

Powerful Marketing Tools, Making Your Job Easier

Visitor groups and personalization controls are just one of the ways Episerver makes your site convert better, and the marketer's job easier.  If you would like to learn more, or a see a demonstration of Episerver, feel free to give us a call at 414-425-4069 x150 or contact us online.

About Lori McDonald

Lori graduated from Purdue University with a Bachelor’s degree in Computer-Electrical Engineering and leads Brilliance Business Solutions with over 20 years of computer engineering and software development experience.  She is an Episerver EMVP, a Microsoft Certified Professional and a regular contributor on Practical eCommerce. Her status as a recognized industry expert has resulted in regular speaking engagements at business conferences.

Follow Lori McDonald on Linkdin

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