Creating Content that Will Improve Your eCommerce Store Traffic

Lately, I’ve talked to several different e-commerce store owners who are struggling with how to get more traffic to their site. When considering getting more traffic for your store – there are three key things to consider.

Lately, I’ve talked to several different eCommerce store owners who are struggling with how to get more traffic to their site. When considering getting more traffic for your store – there are three key things to consider.

  1. Not all traffic is the same.
    You may be able to get more traffic to your site – but what if the increased traffic isn’t really interested in buying your products. The question really is not how to get more traffic – but how to get more orders. You need to focus on building quality traffic that will result in orders. 
  2. How will you keep them on your site?
    Many businesses are focused on site visitors – but there are many other important benchmarks such as bounce rate, the time on your site, and the number of pages visited. If visitors come to your site will they find what they are looking for? Will they find something of value that will convince them they want to stay longer?
  3. Analyze the valuable information you already have.
    When considering driving new traffic to your site – you will want to make sure you have thoroughly analyzed the information you already have. Your website statistics can provide you with a wealth of great information. If you don’t know how to discover this, our Brilliance team would be happy to help you. Your website statistics can answer questions like:
    • How are people currently finding you?
    • What pages are they going to?
    • What pages are they leaving from?
    • What keywords result in the most orders?

In future blog entries, we will be talking about specific ways you can develop content that will improve not only your traffic but also your bottom line sales.

Lori McDonald

President & CEO

About

Lori McDonald

Lori graduated from Purdue University with a Bachelor’s degree in Computer-Electrical Engineering and leads Brilliance Business Solutions with over 20 years of computer engineering and software development experience.  She is an Episerver EMVP, a Microsoft Certified Professional and a regular contributor on Practical eCommerce. Her status as a recognized industry expert has resulted in regular speaking engagements at business conferences.

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