How ACT Entertainment Consolidated Brands, Enhanced CX, and Opened the Doors to E-Commerce
Case Study
About ACT Entertainment
ACT Entertainment is a leading manufacturer and distributor of professional lighting, audio, and video solutions for the entertainment, architectural, and installation markets. With a portfolio of innovative, best-in-class brands, ACT Entertainment supports designers, integrators, and production professionals with reliable technology, deep industry expertise, and exceptional customer service. The company is committed to advancing creative possibilities by delivering high-performance solutions that meet the evolving needs of live events, permanent installations, and immersive experiences worldwide.
View SiteIndustry:
Entertainment technology
Apps Replaced:
AspDotNetStorefront
“With Brilliance’s help, we’ve gone from multiple clunky sites to one seamless platform. They didn’t just build a website for us — they created a tool that our customers and our team rely on"
Emily Williams,
Website Specialist, ACT Entertainment
Challenges
- Creating a single, seamless e-commerce platform
- Empowering customers with self-service capabilities
- Modernizing digital tools while integrating with legacy
systems
Solution
- BigCommerce powers a unified e-commerce platform
- AX system integration enables real-time data flow
- Google Analytics and Lucky Orange deliver comprehensive
customer insights
Results
- Streamlined customer experience by 93%
- Increased site traffic and improved navigation
- Greater efficiency for marketing and sales teams
“Since moving to BigCommerce with Brilliance’s help, we’ve seen a real uptick in customer traffic. The site is easier to use, and our teams can update products and launch campaigns faster than ever.”
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