Case Study

Company Overview

The Paul H. Gesswein Company services the global manufacturing community with over 17,000 machines, tools, equipment and supplies.  With an extremely diverse set of products and hundreds of thousands of customers, Gesswein faced the challenge of delivering the same quality service online as they provide through their customer service team.

Their website was on an older version of AspDotNetStorefront that included significant customizations and was not mobile-friendly.  The Gesswein team knew they needed to:

  • Upgrade to a current version
  • Provide customer-specific pricing per product
  • Be mobile friendly
  • Allow marketing to easily add/update content
  • Real-time inventory
  • Offer credit card wallets