Why Design Matters to Manufacturers & Distributors

Manufacturers and distributors typically value functionality and operational efficiency over design. What may be counter-intuitive is that good design practices will actually make your site easier to use for your customers and staff and will result in improved functionality and operational efficiency.

In this week’s educational session, we will be joined by Kayleigh Tick, the UI/UX Designer at Brilliance.

In this session, we will cover:

• 4 improvements you can make today to drive more revenue
• 3 most dangerous UX traps to avoid
• How to leverage your internal team to improve your sites user experience

00:00 Introductions

03:06 The Differences Between UI & UX

04:55 Why Does Design Matter to Manufacturers & Distributors

06:34 How to Start Incorporating UX

08:54 Biggest UI / UX Traps to Avoid

13:19 Website Improvements to Drive More Revenue

18:49 Leveraging Data to Improve UX

20:14 Steps to Evaluate & Improve - Plus: Catalyst Demo

26:27 Thank You for Tuning In

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