Using Content to Support Your Customers & Drive Sales

Are you tired of competing on price? Do your competitors have larger digital budgets than yours? Then content needs to be a key part of your strategy.

Key Takeaways:

• How to use content strategically to compete with digital giants
• Common challenges in integrating your content and commerce experience and how to overcome them
• 3rd party tools that are available to increase your content effectiveness

00:00 Intro

03:32 What is Content Marketing?

05:56 Using Content to Compete with Digital Giants

08:44 How tot Create a Good Content Strategy

12:34 Content Strategy with a Small Team

17:34 Staff Needed to Deliver Content Strategy

21:41 Common Challenges when Integrating Content & Commerce

24:16 3rd Party Tools to Increase Content Effectiveness

25:40 How Content can Help Navigate COVID Issues

29:42 Thank You for Tuning In

Our Guest Sarah Schwab is the Founder and President of Content Creation Coach and the author of the Amazon #1 Bestselling book “Content That Dances.”

She is known for her expertise in helping small businesses and entrepreneurs create a strategy and develop consistent, compelling content that builds connections and engagement, leading to growth. She has created hundreds of blog articles, produced teleseminars, webinars, videos, e-books, and more.

Aside from entrepreneurship and content creation, her personal creative passion is in dance; you’ll often find her at her local studio and at ballroom dance competitions. She encourages everyone to “step out onto the dance floor” – whatever that looks like for you!

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