Opportunities for Equipment Manufacturers in Digital Commerce

Maintaining a digital presence has become a necessity for manufacturers and distributors. With digital changing rapidly, there is always a next step or an opportunity for improvement. Join us as we welcome Kris Harrington, President & COO of GenAlpha, to discuss various opportunities in digital commerce for manufacturers and distributors. Whether you are leveraging a traditional storefront or curious about a customer portal, our conversation will run the gamut and leave you with a lot to consider.

Takeaways:

• How self-service portals have become a tremendous asset
• Why complexity leads to skepticism in eCommerce
• Messy data and what to do next

00:00 Introduction

03:46 Equipment Manufacturer Concerns around Digital Commerce

06:36 Moving Equipment Manufacturers to Digital Commerce

09:03 Why eCommerce should be “Self-Service Portal”

14:08 Configurator Tools for Equipment Manufacturers

18:21 When to Invest in Digital Commerce

20:58 Who should be Involved in the Digital Commerce Conversation?

23:07 Keeping Equipment Manufacturers’ Data Updated and Organized

26:14 Balancing Channel for Equipment Manufacturers

28:41 Punchout Solutions for Equipment Manufacturers

30:21 Thank You for Tuning In

Kristina Harrington is an eCommerce leader with no shortage of experience when it comes to easing the process of doing business with manufacturers. Having moved up the ranks with large equipment companies like Bucyrus and Caterpillar, she is now the President and COO of GenAlpha, a B2B eCommerce software business for equipment manufacturers and distributors.

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