Marketing vs IT: What Should The Top Priorities Be For Your B2B eCommerce Site?

View our on-demand webinar to learn how Marketing and IT can be Happy Together and then check out our infographic below!

IT and marketing struggle with each other.  It’s common.  We see it all the time.  Marketers are creative. They have great ideas and a vision for the results they can create using content and online tools.  IT people are detail oriented. They are concerned with maintaining all of the computer systems that are critical for the operation of a business.

The priorities and the personalities of these two groups are different. Check out the infographic below for a deeper look at how and why marketing and IT are typically at odds.

There is a better path.  The best eCommerce sites are built by teams that work well together despite their differences.  Learn how Marketing and IT can be Happy Together from our on-demand webinar!

Infographic: Marketing & IT Happy TogetherAgree? Disagree? Share it and see what your colleagues think!

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Lori McDonald

President & CEO


Lori McDonald 

Lori graduated from Purdue University with a Bachelor’s degree in Computer-Electrical Engineering and leads Brilliance Business Solutions with over 20 years of computer engineering and software development experience.  She is an Episerver EMVP, a Microsoft Certified Professional and a regular contributor on Practical eCommerce. Her status as a recognized industry expert has resulted in regular speaking engagements at business conferences.

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