LinkedIn Strategies to Generate B2B Leads

Leveraging video had always been a wish list idea for the Brilliance marketing team. Last March, we made the decision to move forward with the execution of video content because we knew we had something of value to share. We are excited to be joined by an individual who inspires us to continue creating quality video and LinkedIn content. Jackie Hermes is the Founder & CEO of Accelity, a Milwaukee, Wisconsin-based agency that helps software-as-a-service (SaaS) startups get to revenue and grow faster.

In this session we will discuss:

• Why you should support your team to build their brand
• Tips to grow an audience that fits your ideal customer profile
• How to leverage a variety of content types to drive interest

00:00 Introductions

04:42 Follow-up on LinkedIn Engagement: Slow and Steady Builds Trust

07:27 Encourage Employees to Build a Brand and Create Content on LinkedIn

09:24 Establish a Niche Brand but Create Content Using a Holistic Approach

12:32 How LinkedIn Comments Can Become Content and Reflect a Brand

13:42 Various Types of Content to Leverage LinkedIn

18:26 Create a Content Schedule to Stay Motivated

19:55 Grow a LinkedIn Audience Organically

21:21 The Benefits of Processes for All Aspects of Business

23:56 LinkedIn Profile Assessment by Accelity Marketing

24:50 Questions from the Audience

26:58 Thank You for Tuning In

Jackie Hermes is also a co-founder of Women’s Entrepreneurship Week. Very active on LinkedIn, she sparks discussions about the daily life and challenges of growing a bootstrapped company. Jackie mentors student startups via The Commons, is a co-organizer of Startup Milwaukee EMERGE, an advisor with Golden Angels Investors, and mentors numerous early-stage startups. In addition to her professional involvement, she is an adoptive foster parent and future pilot.

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