Lighting Reimagined a Re-Platforming Story

Littman Bros, a modern luxury lighting distributor is investing in future growth by re-platforming their digital commerce solution and creating a new customer-centric experience. Chris Dobroth, Senior Director of eCommerce and Digital Marketing, is joining us to discuss why it was time for them to re-platform and was BigCommerce always on the list?

Takeaways

- Seeing your site through your customer’s eyes

- How to make impactful feature improvement

- Ensuring you get what you want

00:00 Introductions

02:39 Knowing When to Re-platform a Digital Commerce Site

05:21 Choosing the Right Platform & Agency

07:15 How a New Platform Can Improve Operational Efficiencies

08:29 Biggest Tip to Gain Team Buy-in with Digital Strategy

10:00 The Skills Needed for Building & Maintaining a Digital Commerce Site

14:24 Advice for Getting Started with Digital Commerce

15:32 Why Prioritize Launch Over Launching a Perfect Site

18:58 Understanding Systems Before Recommending a Re-platform

20:40 Open Communication is Key to Re-platforming Success

22:55 Prioritize Continued Optimizations in 2021

23:42 BigCommerce vs. AspDotNetStorefront: a Client Perspective

26:00 BigCommerce Pros & Cons from a User Perspective

28:17 Thank You for Tuning In

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