Is Email Dead?

What type of results does your organization see from its email channel to support business goals? Do you have resources dedicated to email strategy? Have you simply abandoned trying to nurture customers/prospects through email? Whichever excuse you believe to be true...Stop!.. Join us for our upcoming conversation with Email Strategist, Kelly Trantow of Cisco Meraki.

Takeaways:

• Why you should be investing in your email strategy
• Building a quality database that mirrors your organization
• Marketing Automation platforms that support midmarket and enterprise
• Architecting an email strategy
• Increasing deliverability

00:00 Introductions

03:27 Is Email Dead?

06:10 How Has COVID Affected Email?

07:42 Building an Email List

11:55 The Importance of Pruning an Email List

16:16 The Quick Answer About “Cookies”

17:52 6 Different Types of Emails

23:13 Getting Better Email Engagement

29:07 8 Cool Email Marketing Tools

32:43 Thank you for Tuning In

Our Guest: Kelly Trantow has been working in email marketing for over 10 years. Her passion is in Marketing Automation and she is a 2x Marketo Certified Expert and a Salesforce Marketing Cloud Certified Email Specialist. She is enthusiastic about email marketing and enjoys helping others optimize their efforts to support business needs.

Join our Exploration Tech mailing list to be notified when upcoming guests are announced and registration for the live sessions is opened.

Follow us on LinkedIn for even more content:

 / brilliance-business-solutions