Integrating Your ERP to Digital Commerce

Data integrations are the often-overlooked underpinnings of successful B2B digital commerce sites. They can be headaches for IT teams. If they don’t work well, they will sabotage a company’s marketing and branding efforts. Especially right now when customers need to be updated regarding inventory changes and order status, integrations are especially beneficial.

In this week’s educational session, we will be joined by David McDonald, Brilliance’s Director of Development. Dave has more than 20 years of B2B data management experience. Before he was at Brilliance, he managed the largest data warehouse at Rockwell Automation.

In this session, we will cover:

• Recommendations for preparing for a data integration project
• 3 different approaches to data integrations, and how to determine which is the right fit for you
• How to integrate with a legacy ERP system

00:00 Various Approaches to Data Integrations

04:48 ERP vs. Commerce Upgrade Timing

06:44 3 Common Methods to Handle Integrations

13:34 Story Time: Interesting Data Integration Example

15:55 Story Time: Multiple ERPs & Order Routing Example

17:29 What to Do Prior to Starting Data Integration

21:06 How to Ensure an Integration Continues to Work

23:02 How to Integrate a Legacy ERP

24:21 How to Control Integration Costs

25:55 How to Make Integrations Perform Better

28:16 Why Marketers should Care about Integrations

29:31 Dave's Final Thoughts

30:32 Thank You for Tuning In

Join our Exploration Tech mailing list to be notified when upcoming guests are announced and registration for the live sessions is opened.

Follow us on LinkedIn for even more content:

 / brilliance-business-solutions