Increase Revenue by Harnessing Personalization - Optimizely Data Platform

We're incredibly excited to be joined by Nazanin Ramezani "Naz", Senior Product Evangelist at Optimizely, to discuss how leveraging personalization with the correct mix of approaches can catapult your business to new heights.

Naz is an experienced strategist who has spent her career driving smart growth for customers by helping them navigate the digital landscape and compete digitally. She works closely with customers and partners to establish the culture of decision-making through experimentation, data-driven strategy, and personalization at scale through automation. You will not want to miss this session!

Takeaways:

• Where to start with Personalization?
• The benefits of leveraging a CDP (Customer Data Platform)
• What Problems segmentation can alleviate
• How automation can drive efficiency in your day-to-day

00:00 Introductions

03:34 What is Personalization?

06:43 Success with Personalization: Tailor Strategy to Business Audience

10:53 Examples of Personalization Success

15:36 Optimizely Data Platform: the Benefits to Marketers & Companies

19:34 How the Optimizely Data Platform Helps Save Marketers Time

23:28 Optimizely Data Platform’s Exciting Features

25:39 Q&A: How will the Optimizely Data Platform Prepare Us for the Future?

27:56 Q&A: How to Justify the Investment in Optimizely Data Platform

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