Ensuring UX Success with Baymard Research

How to have UX success...Have you heard of the Baymard Institute? Have you heard of Kayleigh Tick? If you haven’t, you are missing out. Take a few minutes out of your day and join us to learn more about how Baymard (and UI/UX Designer, Kayleigh Tick) support the creation of ‘State of the Art’ experiences by leveraging over 70,000 hours in UX research.

Takeaways:

• What is Baymard Research – Why should you care?
• The methodology behind the User Experience recommendations
• Impact on your eCommerce revenue
• Examples of recommendations you would receive

00:00 Introductions

03:35 Why did we select Baymard Institute?

04:30 Baymard’s Research Methodology

07:41 Types of Recommendations from Baymard

12:10 Improving User Experience Improves eCommerce Results

13:05 How Brilliance Clients Use Baymard’s Research

15:40 Baymard’s Guidelines to Prevent Designer Bias

18:03 Tailoring Baymard Recommendations for B2B Organizations

19:29 Interested in Baymard Recommendations? Next Steps to Learn About Your Site

21:37 Thank You for Tuning In

Kayleigh graduated from the University of Wisconsin-Milwaukee with a Bachelor of Fine Arts degree in Digital Studio Practice. She has over 10 years of experience in design and front-end development with a focus on user experience and marketing. Kayleigh is passionate about creating work that both looks great and is user-friendly. When Kayleigh isn't working she enjoys spending time with her husband, reading, painting, and hanging out with her cat and dog.

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