Digital Transformation of Lighting Reimagined

A couple of years ago, Lighting Reimagined made a philosophical change and embraced the idea of digital transformation. Between a re-platform and strategic digital hires, Lighting Reimagined looks a lot different. Check out this Exploration Tech session where we met with Sr. Director, eCommerce & Digital Marketing, Chris Dobroth, to discuss his insight and perspective for digital success.

Takeaways:

- 15 months post-go-live, Chris’s take on the past, present, & future

- Building out the digital team for continued growth

- Impact of affiliate marketing for Lighting Reimagined

- Optimize and scale your site fast via BigCommerce App Marketplace

Be sure to check out the beautiful site at www.lightingreimagined.com

00:00 Introductions

04:05 Lighting Reimagined 15 Months Post Go-Live

08:34 When to Build an Internal Team to Resource for Digital Strategy

10:37 Website Marketing Successes

13:56 BigCommerce Marketplace: A Customer's Experience

15:54 B2B Ninja Consumer Review

19:55 Business Benefits of Implementing Live Chat

22:08 Virtual Consultations Boost Customer Experience

26:03 The Near Future for Lighting Reimagined

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