Building a Digital Marketing Team

Have you ever questioned whether you have the right seats or the right people in those seats? In our next session of Exploration Tech: digital marketing leader, Ted Fay, has led multiple firms through digital transformations. Joins us to discuss optimizing your internal team and when to consider outside resources.

Key Takeaways:

• How to identify and onboard existing staff to your digital marketing program.
• Crucial skills for an impactful digital marketing team
• Identifying internal personnel for your team
• Nurturing digital marketing talent

00:00 Introductions

04:21 Build a Digital Marketing Team: What Does This Mean?

07:23 Digital Maturity Curve: Factors that Lead to Successful Projects

08:26 T-shaped Marketer: What is it & What Skills are Required?

10:59 Build a Digital Marketing Team: Outsourced vs Internal Talent

16:35 Crucial Characteristics & Traits for Internal Digital Marketing Team

21:18 Fundamental Skills for Successful Digital Marketers

22:53 Digital Marketing Skills Least Likely to be Found Internally

23:52 Build a Digital Marketing Team: Roles with Transferrable Skills

25:32 Build a Digital Marketing Team: Practice Skills with Special Projects

26:45 Resources to Help Develop a Digital Marketer

29:01 Build a Digital Marketing Team: Create a Culture of Learning

31:18 Steps to Building a Digital Marketing Team

32:25 Thank You for Tuning In

Ted Fay has been at the intersection of marketing, technology, business process, and sales for his entire career, most recently leading multiple firms successfully through digital transformations. A field salesperson in office equipment to start, he's successfully led projects from product marketing through development, sales training, CRM implementation, ERP project leadership, website platform selection and development, new brand launches, and more.

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