Being Customer-Centric

Are you guilty of going from idea to solution? Many organizations take this approach, but by doing this there is a good chance they are not solving the right problem. You come up with this great solution only to find out none of your customers are using it. Join us as Serene Mireles teaches us about utilizing a design thinking approach.

Takeaways:

• Utilizing a design thinking approach
• How to be more customer-centric
• Receiving unbiased feedback

02:14 Introductions

05:02 Jumping from Idea to Solution: What is the Problem Here?

07:44 Common Objections to Process Change

11:12 Encourage Customer Feedback but Minimize Bias

15:09 Knowing When Design Thinking is Right for Your Company

19:40 Examples of Design Thinking Benefits to Businesses

21:29 MB Collab's Process for Design Thinking

24:06 Getting Started with Design Thinking

27:36 Supporting Equity, Diversity, and Inclusion in the Workplace

30:20 Design Thinking Starts with a Mindset Shift

32:02 Thank You for Tuning In

MB Collab helps businesses develop strategies to solve challenges using design thinking and customer-centricity. Serene is a storyteller and community builder who is passionate about supporting and empowering women entrepreneurs and creating an inclusive tech hub in Milwaukee.

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