2. Treat your product page with as much care as your home page
Design is important. With 38% of visitors leaving a site because it’s unattractive the way your site looks is just as important as its functionality. Consider the design of your site integral to its functionality; a bad design can be just as detrimental as a poorly designed feature.
Which brings us to your product page - With many consumers bypassing your home page, more and more sites are adding additional information on product pages that help showcase your product and provide background information on your company. Photography, reviews, and cross-sell features are all integral to creating a well-rounded product page.
3. Don’t be afraid to try new things
Websites aren’t meant to stay the same, trying new things and testing them is the best way to discover what works best for your customers. Here at Brilliance, we offer support plans that can be used for just this purpose! We set aside anywhere from 2-15+ hours every month, depending on the client and their needs. During this time, we work on everything from general site maintenance to custom design and implementation of new features. If you think this is something your B2B BigCommerce business could use let us know, we would love to chat!
P.S. Need help setting up a BigCommerce B2B site? We can help with that too!
