Why every acquisition restarts your commerce work
For leaders at manufacturers and distributors that grow by buying companies.
The deal closes, and the project you were leading gets whatever attention is left. This video explains why that keeps happening and what the companies that handle it well do differently. It's about 5 minutes long, and the first two will tell you if it's worth the rest.
In marketing or ecommerce? Watch the version for marketing leaders →
IN THE VIDEO
Why the integration work stops every time a deal starts, even with a good team and a good platform
Why the usual fixes, from board proposals to new tools to consultants, don't survive the next deal
Three things that separate companies where acquisitions fold in from companies where they pile up
Why you don't have to wait for the ERPs to be consolidated before you connect each company's commerce site
Free self-check
See what each acquisition added to your stack
The Acquired Stack Inventory is a simple spreadsheet. You list what your main business and each acquired company run, mostly by picking from drop-down lists. It then:
- ✓Counts the extra websites, platforms, ERPs, and payment processors you are carrying
- ✓Asks seven questions that show whether the integration work keeps moving when a deal pulls you away
- ✓Gives you a score and tells you which acquisition to start with
Scored 4 or higher?
Book a free 30-minute Stack Review. Bring your completed spreadsheet. We'll tell you which acquired business we would bring in first, and in what order. You will leave with a next step whether or not we work together.
Brilliance Business Solutions has built commerce for manufacturers and distributors since 1998. Many of our clients grow by acquisition. We work on BigCommerce, Optimizely, and Shopify, and we connect commerce sites to the ERPs, product data, pricing, and payment systems behind them.
