Urban Manufacturing Case Study


Urban Manufacturing is a contract manufacturer of metal components for a number of customers including GE Medical, Harley-Davidson and others. They primarily sell their products through distribution. Located in West Allis, Wisconsin, Urban Manufacturing has served customers wants and needs since 1978.

Urban had a dated website that lagged behind its competitors and didn’t effectively tell the story of Urban Manufacturing's quality of work.

The site was also hard to maintain as Urban lacked a platform that allowed them to easily and efficiently add information.


  • Brilliance created a mobile responsive site using DNN Software to enable the Urban Manufacturing team to easily update content.
  • Working with a local photographer, Brilliance assisted Urban in updating the look of their site in order to highlight the quality of their products and people.


In the first year, the changes made to Urban Manufacturing’s website led to:

  • 11.5% growth in organic traffic
  • 21% increase in leads
  • 13% increase in time on site
  • 5.25% decrease in bounce rate


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