Urban Manufacturing Case Study


Urban Manufacturing is a contract manufacturer of metal components for a number of customers including GE Medical, Harley-Davidson and others. They primarily sell their products through distribution. Located in West Allis, Wisconsin, Urban Manufacturing has served customers wants and needs since 1978.

Urban had a dated website that lagged behind its competitors and didn’t effectively tell the story of Urban Manufacturing's quality of work.

The site was also hard to maintain as Urban lacked a platform that allowed them to easily and efficiently add information.


  • Brilliance implemented a site using DNN Software for ease of content management and created a site that was easy to use and aesthetically pleasing.
  • For cost effectiveness, Brilliance purchased a pre-packaged skin on the DNN store and made modifications to tweak the skin to Urban's needs.
  • The use of a content management system provided Urban with the ability to easily add content.


The changes made to Urban Manufacturing’s website led to:


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