Reico Case Study


Reico Kitchen and Bath is the premier distributor of high-end kitchen and bath products in the mid-Atlantic region.  With 21 stores in the five-state region, it is the largest kitchen and bath distributor in the country.  The primary goal of Reico’s website is to get prospects into one of their showrooms. 

In 2014, Reico identified the need to improve their web presence to meet their goal.  At the time, Reico’s web presence was an AspDotNetStorefront to display product offerings and a blog maintained in WordPress.  Neither site was mobile responsive.


Working with Brilliance in 2015, Reico redesigned their website to highlight key content and provide a mobile responsive experience. 

The redesign and re-platform included:

  • Request Consultation – The in-store appointment request form was improved and brought to the forefront of the website.
  • Getting Started – In-depth content was developed to provide home owners with resources for planning kitchen and bath remodels
  • Cabinets & Door Styles – Reico’s number one selling consumer product line was Merillat cabinetry.  The site redsign included faceted navigation to help consumers find the ideal door style for use in their remodeling projects.
  • Galleries – As pictures speak more than words, the redesign included the addition of kitchen and bathroom galleries to highlight the exceptional designs by Reico’s team.
  • Locations & Designers – Given that Reico’s primary business requires in-person meetings with designers at local showrooms, the site needed to provide easy access to location information and designer profiles.

Reico saw 24% growth in their Appointment Requests year over year after the redesign and re-platform.

However, Reico’s leadership team has extensive plans for continued growth and improvement which prompted further discussions between Reico and Brilliance on best platform for continued growth.  As the team discussed future plans, it became clear that the best long-term option was to migrate to Episerver.


Episerver provides Reico:

  • Improved user experience for search and faceted navigation driven by epi Find
  • Integrations with ERP system for quotes and product content
  • An additional site for dealers with specific dealer content
  • Easier content entry and maintenance for the marketing team
  • Long-term growth for personalized content, intranet and more.

Reico has continued to see a rise in online appointment request with a growth of 23% in Q4 of 2017 YOY to Q4 of 2016.


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