OESD Case Study


OESD has led the way in home embroidery design for over 25 years and provides quality designs and resources to their customers through their site, https://embroideryonline.com.  The website was on version 9.5 of AspDotNetStorefront, however, the platform limited OESD’s sales & marketing initiatives.  OESD wanted to implement the following:

  • combined content and ecommerce platform
  • ability to offer visitor based promotions
  • rules based upsell
  • templated content management pages
  • provide customers with easy access to purchased designs


OESD wanted a platform that would provide for long-term growth and moving from AspDotNetStorefront to epi allowed OESD and Brilliance to develop a combined content and eCommerce site that provides a foundation for future growth.

The site includes:

  • banners and promotions based on visitor groups
  • enhanced search using epi FIND to power the search and provide type-ahead, auto-complete, recommended categories & products results
  • integration with Braintree for credit card and PayPal payment processing
  • epi FIND for faceted navigation on category and search pages to help customers narrow their results
  • integration with OESD’s PIM and order management system for ease of maintenance of product information, images, design assets and orders
  • My Designs page driven by FIND to help customers locate one design out of hundreds previously purchased
  • templated pages for the Project Hub to provide a quick and easy way to add


OESD continues to see results from moving to epi and implementing key marketing strategies.  A few of their results include:

  • Organic traffic up 99%
  • Revenue up 22%

Visit: https://embroideryonline.com

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