Power up Reviews in AspDotNetStorefront

By Jay Schneider

As store owners, we’ve all heard the call for more, relevant content on our sites. In later posts, we’ll talk about ways to leverage the capabilities of a content management system (CMS) with your AspDotNetStorefront store.

But, for now, I thought I’d share one of the lowest-hanging fruit options when it comes to content in the store: Product reviews.

Reviews are hardly new. Like most shopping carts AspDotNetStorefront provides functionality for customers to review products out-of-the-box.

But, what many may not understand is that reviews help in two key ways - customer acquisition and conversion.

Many know the statistics around the value of reviews for conversion. According to Google, reviews Increase conversions by over 12% (nearly 75% if there are more than 5 reviews)*.

What many don’t realize is that reviews also deliver the kind of user-generated content that Google truly values. This feedback often helps organic search rankings and drives more direct traffic to product pages.

The challenge with reviews, of course, is getting customers to return and deliver feedback. For this reason, we tend to recommend 3rd party providers, like PowerReviewsExpress and its connector for 

ASPDotNetStorefront. PowerReviews allows store owners to customize automatic e-mail campaigns to maximize customer engagement and feedback. As customers provide feedback, the responses are populated on product pages in the store.

As you can see below, in addition to rating products, customers can provide reviews and even submit their own content – including photos or video.

This provides an easy-to-manage method of increasing customer reviews – delivering additional conversions in the store and user-generated content, which Google values for organic search.
More information on the PowerReviews plug-in for ASPDotNetStorefront feel free to contact Brilliance directly for more information.

* Review research according to ReviewScale (https://sites.google.com/site/reviewscalehelp/Home/help-topics/how-do-reviews-and-testimonials-help-with-conversion-rates).

Related Content

  • Weekly Educational Series

    Who Should Read This? Manufacturers and distributors looking for ideas how to grow their business leveraging digital commerce
    Need to Know: There are quick wins you can put in place without large investments

  • RFPs are Flawed

    Who Should Read This? Organizations using request for proposal (RFPs) documents
    Need to Know: Background questions are important. Doing your due diligence is important. Asking overly complicated questions to make yourself look smart, are not important. Ask yourself, what do we really need to know about this company in order to qualify them as a vendor. And if 100 questions are necessary, can you at least give that company the opportunity to present in person (or at minimum, web meeting)? Sure, that adds additional commitments to the decision makers but this project required a detailed RFP process; that same level of detail should be applied when reviewing the responses.

  • Insite Software and Episerver: How Episerver’s Acquisition of Insite Provides a Stronger Foundation for B2B Commerce Growth

    Who Should Read This? Episerver and Insite current and prospective customers.
    Need to Know: While it is less than 2 months into the combination, the product and engineering teams are aligned and excited about the near-term and future product roadmap, with clear synergies around best-in-class digital experience, personalization, commerce and analytics. Great news for Episerver and Insite current and prospective customers!

  • Year-end Showdown: Epi vs. Magento vs. Sitecore

    Who Should Read This? Decision-makers of B2B sellers looking for the best digital commerce platform.
    Need to Know: We have created a convenient free downloadable chart summarizing my last two articles Sitecore vs Episerver: Why Episerver is the Better Choice for Your B2B Business and Magento vs Episerver for B2B Digital Commerce: Revisited.

  • Magento vs Episerver for B2B Digital Commerce: Revisited

    Who Should Read This? B2B sellers considering Magento as their digital commerce platform.
    Need to Know: For you to grow against much larger online competitors, you need to select a software platform that enables you to demonstrate that you understand your customer, their pain points, and your products and services.

  • Sitecore vs Episerver: Why Episerver is the Better Choice for Your B2B Business

    Who Should Read This? Anyone currently using Sitecore or considering Sitecore for their B2B business.
    Need to Know: We reviewed Sitecore and Episerver several years back and made the choice to partner with Episerver because we believed Episerver’s ability to support efficient upgrades along with a strong commerce and content framework and innovative personalization tools was the best fit for our customers.