Power up Reviews in AspDotNetStorefront
As store owners, we’ve all heard the call for more, relevant content on our sites. In later posts, we’ll talk about ways to leverage the capabilities of a content management system (CMS) with your AspDotNetStorefront store.
But, for now, I thought I’d share one of the lowest-hanging fruit options when it comes to content in the store: Product reviews.
Reviews are hardly new. Like most shopping carts AspDotNetStorefront provides functionality for customers to review products out-of-the-box.
But, what many may not understand is that reviews help in two key ways - customer acquisition and conversion.
Many know the statistics around the value of reviews for conversion. According to Google, reviews Increase conversions by over 12% (nearly 75% if there are more than 5 reviews)*.
What many don’t realize is that reviews also deliver the kind of user-generated content that Google truly values. This feedback often helps organic search rankings and drives more direct traffic to product pages.
The challenge with reviews, of course, is getting customers to return and deliver feedback. For this reason, we tend to recommend 3rd party providers, like PowerReviewsExpress and its connector for
ASPDotNetStorefront. PowerReviews allows store owners to customize automatic e-mail campaigns to maximize customer engagement and feedback. As customers provide feedback, the responses are populated on product pages in the store.
As you can see below, in addition to rating products, customers can provide reviews and even submit their own content – including photos or video.
This provides an easy-to-manage method of increasing customer reviews – delivering additional conversions in the store and user-generated content, which Google values for organic search.
More information on the PowerReviews plug-in for ASPDotNetStorefront feel free to contact Brilliance directly for more information.
* Review research according to ReviewScale (https://sites.google.com/site/reviewscalehelp/Home/help-topics/how-do-reviews-and-testimonials-help-with-conversion-rates).
