The Brilliance Business Solutions Customer Advisory Board kicked off their first meeting with a 2-day gathering on January 21-22, 2020 focused on supporting growth – both for Brilliance and for customers.  The Customer Advisory Board enables Brilliance to better understand the challenges customers are facing and how to tailor our service and product offering to empower long-term success in digital commerce.  In addition, members are provided with an opportunity to collaborate on best practices and solutions to challenges they face with digital commerce professionals on a similar journey. 

 Members of the Brilliance Business Solutions 2020 Customer Advisory Board include: 

  • John Harsh - COO & Executive VP, Gesswein 

  • Kim Anderson, MBA - Digital Marketing & Ecommerce Manager, Inpro 

  • Roxanne Wenzel - CEO & Owner, Name Badge Productions 

  • Scott Carney, CISSP, PMP -  Senior Director – Information TechnologyNeogen 

  • Jennifer Wolff -  Director of Corporate MarketingNissha Medical Technologies/ Graphic Controls 

  • Robert DebaultSoftware ArchitectPartsmaster Div. of NCH Corp. 

  • Phil Coerper - President, Unico 

“We created the Customer Advisory Board, because we believe our success is tied to helping our customers succeed.  I expected to get valuable feedback.  The meeting surpassed my expectations.  Not only did I walk away with new ideas and greater clarity around priorities, I also saw our customers getting value from each other – which is the icing on the cake,” shared Lori McDonald, Brilliance’s founder and CEO. 

The Customer Advisory Board will meet once a year in-person, followed by quarterly meetings via web meeting.  The Customer Advisory Board provide members with insight into Brilliance's strategic plans and provide opportunities to give input into priorities and feedback on plans. 

During the 2-day meeting, Nick Morgan, Executive Vice-President of Strategy at Ox Optimal came in to share strategies for using email to generate more revenue.  After our first afternoon of meetings, we took a break with a tour at Lakefront Brewery before heading out to dinner at Char’d Milwaukee.  Day two was filled with strategic discussions and feedback from the Customer Advisory Board. 

The inaugural meeting of Brilliance’s Customer Advisory Board was a success.  “I look forward to continuing to work with our Customer Advisory Board to improve our services and offerings,” Lori shared. “This feedback is key to us living out our purpose of empowering long-term success in digital commerce on a foundation of continued innovation.”