B2B eCommerce Developer Introduces New Logo, Website

MILWAUKEE, WI — Leading-edge B2B eCommerce developer, Brilliance Business Solutions, today announced its corporate rebranding, which includes new logo, website (www.brillianceweb.com) and other identity.

Brilliance developed the new identity to create a more modern look, reflective of the innovation in the company and industry, while staying consistent with its established values of providing simple, elegant solutions to complicated dilemmas.

“Our new, more contemporary branding is reflective of the simple solutions we provide to our clients rather complex challenges,” said Lori McDonald, President/CEO of Brilliance. “As one might expect in our business, the new identity created an opportunity to upgrade our own website.”

The new Brilliance site is designed as a more solution-focused portal for the company and includes more information about the people, technology and clientele that has made Brilliance one of the exceptional developers throughout the country.

“We’re thrilled to have the new site redeveloped and launched,” said Jay Schneider, Director of Business Development. “But we’re not done. Consistent with our history, the new site will contain additional content that helps companies learn more about solving the content and eCommerce challenges they face today.”

About Brilliance Business Solutions

At Brilliance, our mission is: To inspire our clients and team to achieve big things through web technology.

Based in Milwaukee, WI and in business since 1998, Brilliance Business Solutions has a long history in B2B, manufacturing, distribution, eCommerce, content, marketing and more. Brilliance enables clients to expand their sales while minimizing their costs whether implementing web-based stores for replacement parts, portals for sales reps to check pricing and inventory, or eCommerce sites integrated with back-office systems.

More information on Brilliance Business Solutions’ products and services is available at www.brillianceweb.com.