BigCommerce partner summits are an inclusive way to give partners, like us, a detailed look into upcoming BigCommerce releases and initiatives. We also have the opportunity to mingle with the BigCommerce product engineers and inquire about platform developments that help us improve the solutions we can offer our clients. 

Last month, some of our team attended the BigCommerce partner summit in Chicago. While this is primarily an event to update service partners on the roadmap ahead, there were also some highlights on what’s ahead for online and mobile commerce. 

We heard from BigCommerce CEO Brent Bellm regarding the long-term BigCommerce platform strategy including strong leading performance in omnichannel superiority. Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out. This allows businesses to capture consumers across multiple channels as the digital commerce trend moves away from a single-channel checkout.  

Our team returned with updated knowledge and fresh ideas to better serve our BigCommerce clients. Heather Hartke, Project Manager, said, “It was extremely helpful to learn about all of the functionalities being released in the next year – I'm excited for our clients and the possibilities within the B2B world in the next year.” 

Left to right: Lori McDonald, Brilliance President & CEO, Heather Hartke, Brilliance Project Manager, Ashley Snoey, Partner Marketing Manager.


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