Beauty with benefits

Brilliance means attractive, professional design
created with a practical eye for effectiveness

This Brilliance difference comes from our focus on the strategy behind the screens. We don't choose a single image, word, shape or color until a client's outcomes are carefully defined. The resulting designs are then assessed against a rigorous set of standards:

• Ease of use - does each design element point a visitor to the client's desired outcome?
• Creative unity - do the designer's visuals and the writer's words combine to create a clear, focused and compelling first impression?
• Success - will this design lead to a significantly greater response?
• Browser friendliness - will the site be compatible with IE, Firefox, Opera, Amaya, Konqueror, SeaMonkey and dozens of other browsers for PC and Mac?

The steps from mockup to Launch Day are managed with equal precision, thanks to a set of practical project management tools. They include a dedicated web portal for each project that centralizes documents, correspondence and deadlines. The commitment continues with a team of designer/developers who return client calls in one business day or less...usually much less. The whole process is refreshingly free of excessive artistic temperament.

The result of it all is a stronger bottom line. In our experience, everybody likes the look of that.