Neogen
Case Study
Headquarters:
Lansing, Michigan
Industry:
Life Sciences
Apps Replaced:
E-commerce system tied to only one of their many ERP`s
Company Overview
Neogen Corporation (NASDAQ: NEOG) is an international food safety company that provides the most comprehensive range of solutions and services for the food processing, animal protein and agriculture industries, not only protecting the world’s food supply, but also allowing their customers to produce more efficiently and effectively than they could before. Headquartered in Lansing, Michigan, Neogen has more than 1,200 employees and serves customers worldwide.
Impact
When Neogen partnered with Brilliance in 2019, its top priority was launching a single website for its global audience. Before that, each division maintained its own site, which resulted in an inconsistent user experience:
- Layout and visual branding varied from site to site
- Some sites had digital commerce, others didn’t
- Sites were supported by a scattered landscape of technologies and ideas
Outcome
Brilliance helped Neogen develop and launch its new site on Optimizely Customized Commerce and Content Cloud (aka Episerver). The new site unified branding and messaging. It streamlined online ordering for their food safety division. And it spanned multiple markets, with support for six languages at launch and many more in the future.
Most importantly, Optimizely’s powerful digital commerce framework paired with Brilliance’s Catalyst accelerator provided pre-built B2B commerce features that unified the online shopping experience and made it more user-friendly. But arriving at that end state was easier said than done. Many divisions had completely different ERP (Enterprise Resource Planning) solutions and WMSs (Warehouse Management Systems).
Situation
In the years following Neogen’s massive website project, the company has grown its on-site divisions, increased available products, and tightened up its marketing and sales funnels. Throughout these changes, Brilliance helped streamline Neogen’s on-site digital commerce. The user experience has never been better, both for customers making a purchase and Neogen’s team, who rely on intuitive tools on the backend. Today, Brilliance is so inextricably tied to Neogen’s digital commerce efforts, that Neogen says it’s difficult to gauge who the results belong to, but he agrees that the brand is stronger than ever and order volume has increased a lot since 2020.
Resolution
To solve the problem, Brilliance created an ESB (Enterprise Service Bus) architecture to seamlessly integrate ERPs and deliver orders and customers to different global systems. The new website launched on March 25, 2020. Following the launch, Neogen expected to retain Brilliance for another six to eight months. The thought process: Brilliance would carry support for a time, after which website building and development would transfer to Neogen’s team. But when Neogen realized just how invaluable Brilliance had become to the organization, months turned into years.
