Business Websites Blog

Social Networking: Goldmine for Lawyers, Minefield for Employers

lori@brillianceweb.com — Tue, 25 Aug 2009 13:31:00 GMT

Note from Lori:
While social media offers exciting opportunities, it also creates potential dangers that employers should be aware of. In this guest blog post commercial litigation lawyer, Noah Fiedler, shares his perspective on what employers should be aware of when it comes to social networking.

Written by Noah Fielder

Recently, a once-convicted felon had his probation revoked when pictures from his wife's Myspace page were introduced into evidence at the hearing. The pictures showed the felon holding a beer, which was a violation of his probation. More...

Web Integration: Connecting Your Website to Your Back Office Software

lori@brillianceweb.com — Fri, 07 Aug 2009 17:21:53 GMT

Written by Lori McDonald

Many companies are realizing the cost-savings and competitive advantage they can achieve from integrating their website with their back office software. In the past, it was enough to just have a website, but in today’s marketplace business are required to work faster, better and cheaper. Technology can be leveraged to assist your company in delivering better, less-expensive service to your customers. Visionary business leaders are looking for strategic ways to stand out from their competition – and integrating your website with your back office software is one strategy you should consider. More...

Sales Leads via Social Media: Paramount Machine Company

lori@brillianceweb.com — Mon, 20 Jul 2009 23:21:10 GMT

Written by Lori McDonald

Do you wonder if social media can be used effectively for B2B businesses? Learn how Paramount Machine Company is using LinkedIn and Twitter to generate sales leads. More...

Make Your Customers Smile, Especially When Things Go Wrong

lori@brillianceweb.com — Mon, 22 Jun 2009 20:34:27 GMT

Written by Lori McDonald

I recently was privileged to hear Brian Kalma – Director of User Experience at Zappos.com speak at NakedBizGrowth. There were many things I took away from his talk – and here is one I will share today. More...

Ergotron: A Manufacturer Engaging Customers with Social Media

lori@brillianceweb.com — Mon, 15 Jun 2009 12:50:00 GMT

Written by Lori McDonald

Let's take a look at one manufacturer who is using social media to engage their customers. Ergotron is a manufacturer well-known for their mounting and mobility products for computer monitors, notebooks, large flat panel displays and TVs. A couple of years ago they decided to learn about new marketing options as they were cutting their advertising budget and foregoing print ads for online sources. More...

How to Achieve a Better Website ROI

lori@brillianceweb.com — Fri, 05 Jun 2009 02:31:04 GMT

Written by Lori McDonald

Would you be surprised to know that most business owners don’t know how to measure the return on investment (ROI) they get from their website? Discover the five steps you can use to calculate and improve your website ROI.
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How to Get 10,000 Products on Your E-commerce Site

lori@brillianceweb.com — Thu, 04 Jun 2009 02:31:18 GMT

Written by Lori McDonald

One common dilemma that we have seen companies struggle with is how to get a large number of products setup on their e-commerce site. For companies who are just starting an online store, this endeavor can set back the entire project by months. In the interest of helping businesses get their e-commerce site launched and having online sales coming in sooner, I offer these suggestions for getting products listed quickly on your e-commerce site. More...

ECommerce Content Tip #3: Use Product Reviews Effectively

lori@brillianceweb.com — Mon, 13 Apr 2009 18:16:00 GMT

Written by Lori McDonald

Product reviews can assist an ecommerce site in building credibility, increasing customer confidence, and providing valuable information for the development of product descriptions.
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ECommerce Content Tip #2: Use Your Statistics

lori@brillianceweb.com — Mon, 06 Apr 2009 17:13:00 GMT

Written by Lori McDonald

In addition to tracking KPIs for evaluating your website, you should also be using your statistics to decide on what future content to develop. More...

Ecommerce Key Performance Indicators (KPIs)

lori@brillianceweb.com — Thu, 02 Apr 2009 18:33:00 GMT

Written by Lori McDonald

Learn the key metrics you should be using to evaluate your ecommerce site. More...