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Jul
10
2015

Defining the ROI of B2B eCommerce

Posted by Lori McDonald
ROI.jpg 
One of my favorite examples of the return on investment (ROI) for B2B eCommerce manufacturers can see is a water heater manufacturer based in Wisconsin. Before implementing eCommerce, all of their orders came in from reps via phone calls and fax. Orders were sometimes difficult to read, and the wrong items were shipped. If reps needed to know at 7 PM on a weeknight what [Read More...]
Tags: B2B eCommerce ROI sales
Categories: categoryB2B (Business-to-Business) categorye-Commerce categorye-Commerce Marketing



Jun
25
2015

Untangling Your Marketing Tasks from IT

Posted by Lori McDonald
MarketingIT300_2.jpg 
In 2010, I met a large equipment manufacturer who needed to redesign their corporate website. Unfortunately, they had been talking about a redesign for over 2 years. The marketing department had requested design changes and new content to be added to the site. The IT department was in charge of the site, and they hadn’t been able to support the changes. Does this sound [Read More...]
Categories: categoryContent Management System (CMS) categoryDevelopment categorye-Commerce categorye-Commerce Marketing



Jun
24
2015

Fix For USPS shipment rates to Canada in AspDotNetStorefront

Posted by Karleen
On May 31st, 2015 USPS released a change to their Shipping API that causes Canadian shipping addresses to fail on checkout in AspDotNetStorefront stores. AspDotNetStorefront released a patch for 9.5.1 that you can download if you are a Year Round Benefits subscriber. But what if you are not on 9.5.1 and you aren't ready to upgrade? Check out our blog. [Read More...]



Jun
24
2015

Why Manufacturers Can’t Ignore eCommerce

Posted by Lori McDonald
addtocart.jpg 
Several years ago, Brilliance launched an eCommerce site for a US-based textile manufacturer. Victoria’s Secret and Coach were some of their clients. While they had one major competitor in the United States, most of their competition was overseas and much lower priced. This manufacturer had a vision of using the web to reach new markets and serve their customers better. [Read More...]
Categories: categoryB2B (Business-to-Business) categorye-Commerce categorye-Commerce Marketing



May
29
2015

B2B eCommerce is a Hike in the Woods

Posted by Lori McDonald
GreatSmokyMountainNationalPark_298x400_2.jpg 
Last fall my husband and I went on what was supposed to be a 5-mile hike in the Kettle Moraine State Forest. We were on a short getaway and it seemed like a fun way to spend the afternoon. Sometimes a journey is not what you expect. Read on to see to see what that hike had to do with your B2B eCommerce experience. [Read More...]
Tags: b2b ecommerce ecommerce roadmap
Categories: categoryB2B (Business-to-Business) categorye-Commerce categorySolution Design


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