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Nov
23
2015

How to Growth Hack Your B2B eCommerce Site

Posted by Lori McDonald
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Are you looking for a way to get off-the-chart results without a large investment? I recently read the book "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" and my mind is buzzing with all of the ways the concepts can be put to use to grow your business. Read on to learn more about what a growth hacker is and how you can put it to use for your B2B eCommerce site. [Read More...]

Tags: b2b ecommerce growth hacker marketing
Categories: categoryB2B (Business-to-Business) categorye-Commerce Marketing



Nov
03
2015

How To Keep Your eCommerce Project From Running Over Budget

Posted by Lori McDonald
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It’s a story we hear frequently from prospective customers. Your eCommerce site project has not been completed. The project is running months late. It is now slated to cost 2-3x what they originally quoted you. What happened? Why is delivering an eCommerce project on-time and on-budget so hard? While you probably have some ideas of what you want, most likely you don’t have enough detail to enable your development team to give you a precise estimate. You probably have some sites that you can point to as examples of what you like and things you want to include. Those example sites are probably companies like Amazon, Grainger, and Home Depot – companies with much larger eCommerce budgets than yours. [Read More...]



Oct
22
2015

5 Common eCommerce Surprises

Posted by Lori McDonald
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I don’t like surprises. On my 21st birthday my fiancé, Dave, and my parents decided to plan a surprise party for me. I grew up in a very small town in Michigan and there was a snowstorm the night of the party. Dave had driven me to Grand Rapids (an hour away) to take me out to dinner while the party was getting setup. On the way back to my parents’ house, the roads were awful, we could barely see, and in my opinion, Dave was driving too fast. [Read More...]

Tags: B2B eCommerce
Categories: categorye-Commerce categorySolution Design



Oct
07
2015

What I Learned About eCommerce at NASA

Posted by Lori McDonald
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I am watching three computer screens at once, one showing the Space Shuttle’s location in orbit, the other two filled with data displays. It’s 1997 and I am a flight controller working at Mission Control at NASA-Johnson Space Center (NASA-JSC) in Houston, Texas as a Data Communications Officer. It’s my job to manage the on-board data recorders on the Space Shuttle. As I watch the progress of the recorders on my display, one stops recording. I send a command to the Space Shuttle to turn it back [Read More...]

Tags: eCommerce
Categories: categoryB2B (Business-to-Business) categorye-Commerce



Sep
08
2015

Episerver vs. Ektron: Considerations and Comparisons

Posted by Lori McDonald
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As a current Ektron customer, you may be uncertain how the EPiServer/Ektron merger will affect your company’s digital marketing efforts. As you probably know, EPiServer and Ektron merged in January 2015, and the new company is branded as EPiServer. Will you have to make major changes to your online platform? How do you know whether it is time to upgrade? [Read More...]
Tags: Ektron epi EPiServer
Categories: categorye-Commerce categoryEpiserver


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