Apr
9
Written by:
Lori McDonald
4/9/2012 1:52 PM
Manufacturers need to use the web to compete effectively in today’s economy. Websites aren’t just for consumer (B2C) sales anymore. Web technology has an important place in small and medium sized manufacturing companies.
Web technology can play an important role in these five common manufacturing priorities
- Do more with existing customer service team
Everyone is trying to do more with less. As your manufacturing company grows, how can you take more orders with your existing team? Innovative manufacturers are using online ordering to allow their customer service team to focus on higher value added activities and give their customers tools they appreciate. - Speed up turnaround time
We have helped customers go from 72 hours from an order placed to shipped to 24 hours through eCommerce that is integrated with their ERP software. - Reduce shipping errors
By integrating your website with your back office software, you eliminate costly errors caused when customers fax in their orders and have hard to read handwriting or when a customer service rep makes a typo when entering the order. - Expand globally
Businesses need to compete globally, and the web can be an important part of that transition. Last year Brilliance Business Solutions built a Spanish version of the Alto-Shaam website, allowing their marketing team to maintain the site in both languages in the DotNetNuke 6 Professional Content Management System. - Improve customer communication
Allow customers to access important files, their specific pricing, reports on shipments and more through a web portal with information that makes their lives easier and reduces their calls to your customer service desk.
Check out our recent YouTube video posting showing how a manufacturer can use the web to allow customers to view important reports, allow customers to order at their specific pricing and more.
See a quick demo on how manufacturers can use a web portal to share reports, allow online ordering at specific customer pricing, share files, and more!