Articles for category e-Commerce Marketing


Successful E-mail Marketing Strategies in the B2B Space

Posted by Lori McDonald
Smart B2B companies are focused on increasing customer lifetime value and e-mail marketing is a key strategy to doing this well. Companies doing it well typically generate 10-20% of their revenue from e-mail marketing. Unfortunately, many companies are not using e-mail effectively in their marketing, and it’s a huge missed opportunity. A well-designed e-mail marketing strategy enables you to increase the ROI from the leads generated by your other marketing efforts. Here are some e-mail marketing best practices to consider as part of your eCommerce strategy. [Read More...]

Categories: categoryB2B (Business-to-Business) categorye-Commerce Marketing


How to Properly Maintain Your eCommerce Site

Posted by Joe
Have you ever looked longingly at your neighbor’s perfectly groomed lawn and wished that you could snap your fingers and see the same thing out your front window? The problem is, it requires a lot of mowing and pruning and weeding, and knowledge about maintaining a healthy yard. The same may be true for your eCommerce site. Just like landscaping, your eCommerce site needs regular maintenance. There are probably some things that need attention, but it never seems to make it to the top of your priority list. Or maybe you don’t know exactly what to do. Here are six of the most common ways that we help our Support Plan customers maintain and grow their eCommerce sites. [Read More...]

Tags: marketing monitoring performance plan reporting Security support TLS troubleshooting
Categories: categoryAspDotNetStorefront (ASPDNSF) categoryDevelopment categoryDNN Software categorye-Commerce categorye-Commerce Marketing categoryEpiserver categorySolution Design


Marketing vs IT: What Should The Top Priorities Be For Your B2B eCommerce Site?

Posted by Lori McDonald
[Update 5/27]: View our webinar recording to learn how Marketing and IT can be Happy Together and then checkout our infographic below!IT and marketing struggle with each other.  It’s common.  We see it all the time.  Marketers are creative. They have great ideas and a vision for the results they can create using content and online tools.  IT people are detail oriented. They are concerned with maintaining all of the computer systems that are critical for the operation of a business.The [Read More...]

Tags: Happy Together IT marketing
Categories: categoryB2B (Business-to-Business) categorye-Commerce categorye-Commerce Marketing


How to Growth Hack Your B2B eCommerce Site

Posted by Lori McDonald
Are you looking for a way to get off-the-chart results without a large investment? I recently read the book "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" and my mind is buzzing with all of the ways the concepts can be put to use to grow your business. Read on to learn more about what a growth hacker is and how you can put it to use for your B2B eCommerce site. [Read More...]

Tags: b2b ecommerce growth hacker marketing
Categories: categoryB2B (Business-to-Business) categorye-Commerce Marketing


Defining the ROI of B2B eCommerce

Posted by Lori McDonald
One of my favorite examples of the return on investment (ROI) for B2B eCommerce manufacturers can see is a water heater manufacturer based in Wisconsin. Before implementing eCommerce, all of their orders came in from reps via phone calls and fax. Orders were sometimes difficult to read, and the wrong items were shipped. If reps needed to know at 7 PM on a weeknight what [Read More...]
Tags: B2B eCommerce ROI sales
Categories: categoryB2B (Business-to-Business) categorye-Commerce categorye-Commerce Marketing

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