On average, Business-to-Business (B2B) marketers plan to allocate approximately 12% of their budget on e-mail marketing, according to MarketingSherpa.  Our experience shows us that e-mail is a powerful way to increase your customer lifetime value and maximize the return on investment of your overall marketing programs.  However, we often see that most B2B companies are not using e-mail marketing and if they are using it, they are not using it in a way that delivers consistent results.

Why Do Most E-mail Marketing Efforts Fail to Produce Results? There are three key reasons e-mail marketing campaigns fail to produce results.

Lack of Marketing Strategy Many companies are unsure what to say or how to best use their e-mail newsletter list.  They may know what products they want to promote, or what events they want to build off of, but don’t have the internal resources to build that into a marketing...