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Author: Lori McDonald Created: 4/21/2009 11:41 AM
Our thoughts on creating websites built to allow businesses to leverage technology for their success. A focus on usability, ROI, ecommerce, social media, and search marketing.

Would you be surprised to know that most business owners don’t know how to measure the return on investment (ROI) they get from their website?  Discover the five steps you can use to calculate and improve your website ROI.

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One common dilemma that we have seen companies struggle with is how to get a large number of products setup on their e-commerce site. For companies who are just starting an online store, this endeavor can set back the entire project by months. In the interest of helping businesses get their e-commerce site launched and having online sales coming in sooner, I offer these suggestions for getting products listed quickly on your e-commerce site.

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Product reviews can assist an ecommerce site in building credibility, increasing customer confidence, and providing valuable information for the development of product descriptions.

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In addition to tracking KPIs for evaluating your website, you should also be using your statistics to decide on what future content to develop.

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Learn the key metrics you should be using to evaluate your ecommerce site.

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What does your target market search on when they are looking for your product?  Do you know?

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Lately I’ve talked to several different e-commerce store owners who are struggling with how to get more traffic to their site. When considering getting more traffic for your store – there are three key things to consider.

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You can find our company on Twitter at http://twitter.com/brillweb and you can find me on Twitter at http://twitter.com/lorimcd

We invite you to follow us and join the conversation!

On Thursday, April 17th, Google released their earnings report which reported a 42 percent increase in revenue. This above-expectations report was partly attributed to a better ad formula for their online advertising.

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Unfortunately scams on the internet are all too common. Don't be caught by this scam intended to get you to register your domain name through a new vendor.

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