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Jan
30
2017

Successful E-mail Marketing Strategies in the B2B Space

Posted by Lori McDonald
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Smart B2B companies are focused on increasing customer lifetime value and e-mail marketing is a key strategy to doing this well. Companies doing it well typically generate 10-20% of their revenue from e-mail marketing. Unfortunately, many companies are not using e-mail effectively in their marketing, and it’s a huge missed opportunity. A well-designed e-mail marketing strategy enables you to increase the ROI from the leads generated by your other marketing efforts. Here are some e-mail marketing best practices to consider as part of your eCommerce strategy. [Read More...]

Categories: categoryB2B (Business-to-Business) categorye-Commerce Marketing



Jan
09
2017

Why Episerver May Be Your e-Commerce Solution, And How To Launch It Quickly

Posted by Drew
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As a developer at Brilliance who works closely with e-commerce solutions of all types, I frequently talk to customers who are limited in their choices because of their platform. In order to add new features or explore new channels or markets, these customers are forced to pursue costly workarounds or contract with outside vendors. [Read More...]

Categories: categoryDevelopment categorye-Commerce categoryEpiserver



Nov
29
2016

How Scoping Your e-Commerce Project Can Save Time and Money

Posted by Jared
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Scoping out projects requires a lot of time, effort and knowledge that most companies don’t have. It means having a group of experts meticulously review the problem and create detailed documentation outlining the solution. A good scoping project will result in a plan that can be used to carry out the project according to a specific budget and timeline. [Read More...]

Categories: categoryDevelopment categorye-Commerce categorySolution Design



Nov
10
2016

3 Common B2B e-Commerce Failures and How to Address Them

Posted by Lori McDonald
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Our team often gets involved in helping companies troubleshoot issues with their e-commerce sites. I asked three of our developers to share some common failures they have seen and how to avoid them. [Read More...]

Categories: categoryB2B (Business-to-Business) categoryDevelopment categorye-Commerce categorySolution Design



Oct
17
2016

Maintaining Your B2B e-Commerce Site: Saving Now, Paying Later, Part 3

Posted by Lori McDonald
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We’ve been looking at how cutting corners on your B2B e-commerce site can sometimes lead to greater expense in the long run. Once your software is set up and your site is developed, it’s important to be aware of and plan for the costs of ongoing maintenance & support. All websites require maintenance to keep them functioning [Read More...]

Categories: categoryB2B (Business-to-Business) categorye-Commerce


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