How can you get visitors to come back to your site on a frequent basis? Web usability expert Jakob Nielsen identified 4 main reasons*:

• High-quality content
• Often updated
• Minimal download time
• Ease of use

Writing Business Content Your Customers Want to Read
To write high-quality content, you need to get in the mind of your customer. What did they come to your site hoping to find? What information would help them to make a better purchase decision? Brainstorm a list of what information they might want to know or pass along to their coworkers.

After you have a list of information, develop a plan for how you can offer this information on your website. Do you want to have a "Tip of the Week"? A collection of articles? Should you have a different tip appear on your homepage each time a visitor returns to your site?

Now all that is left to do is write the content! Not a simple task. If you need help with this, your web designer may offer content writing services or you can work with a copywriter. Even though this process is time consuming, it can be very worthwhile!

Give your customers a reason to return to your site and purchase your products and services!

Put It To Use
Brainstorm a list of information your customer wants to know and talk to your web designer about how to put this information on your site.

* From "Designing Web Usability: The Practice of Simplicity", Jakob Nielsen
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If you have any questions about how you can put this to work on your site, please feel free to contact Lori at lori@brillianceweb.com!