Recent
studies
have shown that Email newsletters are good for business. Consumers
feel that newsletters are more personal and if they deliver helpful
information, the newsletters can serve as a positive reminder of
the company's services.
Four tips on
creating an effective Email newsletter for your business
- Make sure your list is by subscription only and you give
clear instructions for how to unsubscribe.
This may be the most important thing you can do. You do not want
your newsletter to be confused with SPAM or electronic junk mail.
You only want to send your newsletter to individuals who request
it, and offer an easy method for them to remove themselves once
they don't want to receive your newsletter anymore.
Email can be an effective tool for businesses, but if it is abused
it can make a bad name for your company. I advise clients to have
a link where visitors can unsubscribe from their newsletter and
also to have an Email address listed where they can contact you
if they have difficulty unsubscribing.
- Provide helpful content to the audience that you want to
market to.
You want people to subscribe to your newsletter of their own choosing.
In order to do this, you will need to provide content that they
will find helpful. Think about information that your clients may
need that will show your expertise in your business.
- Have a graphic design in line with your corporate image.
One of the warnings made in the Nielsen Norman Group study
on Email newsletters was that a poorly presented Email newsletter
can have a more damaging effect on your company's reputation than
a poorly designed website. Therefore, you want to make sure that
you present a well-designed Email newsletter that is in line with
your company's image. You can see some examples of some well-designed
Email newsletters (designed by Brilliance Web Design, Inc.) here:
The design should be simple, professional, and in line with your
overall corporate image. Email graphic designs also have to be
setup specially to work well in different Email programs and to
print well. Make sure you work with someone who is experienced
in designing for Email newsletters.
- Have an online archive of your past issues.
This is helpful for a few reasons. First, it allows potential
subscribers to see the benefit of your newsletter firsthand.
Second, it provides Email users who may have an Email that doesn't
permit Rich Text and images to see the Email in its intended design.
Third, it allows you to submit the newsletters to search engines,
providing another method for visitors to find your business and
your Email newsletter.
Put it to use
Brilliance Business Solutions is proud to design Email newsletters
and to offer our simple user interface which allows customers to easily
administrate the Email list and send newsletters. If you are interested
in more information or a quote, please contact Lori for more information
at 414-425-4069 or
Lori@brillianceweb.com.