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      <title><![CDATA[ECommerce Content Tip #2: Use Your Statistics]]></title>
      <link>http://www.brillianceweb.com/blog/entryid/14/ecommerce-content-tip-2-use-your-statistics.aspx</link>
      <description><![CDATA[In addition to tracking KPIs for evaluating your website, you should  also be using your statistics to decide on what future content to  develop.   ...]]></description>
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