Business Websites Blog - Corporate Web Design, Search Engine Strategies - Google Ads

Google Ads - Providing a Better ROI for Advertisers

Location: Blogs The Business Websites Blog
Posted by: Lori McDonald	4/21/2008 1:35 PM
On Thursday, April 17th, Google released their earnings report which reported a 42% increase in revenue. Analysts had interpreted fewer ad clicks on Google's ads as a sign of online ad usage slowing. What they didn't know was that the reduction in clicks was due to a recalibration in Google's advertising formula. Even though less people were clicking on the ads, more of the people who did click were buying. This leads to a greater ROI for advertisers. It is speculated that in a slowing economy businesses may turn to Google AdWords as a wise place to use their marketing dollars. You can learn more from this NPR Morning Edition report on April 18th. I have experience as an Google AdWords advertisers and managing Google AdWords accounts for several clients. We have definitely seen Google AdWords work well for some of our clients. Some keywords have a better ROI for clients than others, and it is something that needs to be constantly monitored and tweaked. I think that there is a growing realization that more and more people are looking for information online. Online advertising with Google AdWords can be an effective part of a business’ marketing program.

Permalink \| Trackback

Your name:
Title:
Comment:

Security Code Enter the code shown above in the box below
Add Comment Cancel